Strategy simplified. Innovation energized.

Growth unlocked.

Growth Made Simple. Innovation Made Possible.

At Growth Innovation Strategy, we help mid-market companies bridge the gap between strategy ambition and real-world execution. Our fractional innovation and strategy management approach simplifies complexity, accelerates growth, and builds lasting competitive advantages.

What we do:

Top-line growth

We help ambitious organizations, including family-owned and mid-sized companies, to identify new sources for top-line growth, develop operational plans to achieve it, and work with your team to make it happen.

Market-leading innovation

We go beyond identifying your best (and worst) customers. We develop customer insights that become new product and service roadmaps, opening new growth opportunities and sustainable competitive advantage. Internally, we identify (and help you develop) new strategic capabilities to be successful.

Alignment for success

We work with your leadership team to align around strategic priorities and new capability development. From strategy development to delivery with our execution partners, we make sure you have a trusted partner to expand.

Simplify your path to breakthrough opportunities …

Seizing Growth Prospects

  • Helped a commercial real estate service provider counteract leasing downturns by finding a spot to enter the flexible office market. We conducted channel analysis and profitability assessments to refine our go-to-market strategy, then forged partnerships with internal and external stakeholders to ensure speed-to-market. The strategy resulted in a flourishing new business line, offsetting declines in traditional office leases.

  • We tapped into a non-profit organization’s newly digitized training records to unveil volunteer challenges, then grouped those insights to align with the organization’s growth and development goals. Our insights enabled the creation of pertinent training programs, bolstering volunteer retention and organizational growth.

  • Partnered with a local non-profit in establishing a growth-centered approach among its volunteer leadership. We used trend analysis and strategic evaluation to pinpoint and prioritize areas for improvement. Our intervention facilitated the implementation of a strategic growth plan, and our continued partnership ensured tangible progress.

Insights to Action Delivery

  • We collaborated with a financial technology startup, focusing on young professionals' retirement saving behaviors to conceptualize a winning product. By integrating value proposition design, proprietary investment research, and behavioral economics, we crafted a successful solution, driving growth and providing SMEs with a potent tool for employee attraction and retention.

  • We guided a global healthcare insurer through a return-to-office strategy, identifying 20% in corporate real estate savings through flexible office solutions. Leveraging internal data and proprietary insights, we presented a range of cost-cutting options, resulting in heightened employee satisfaction, reduced expenses, and a shift towards a hybrid workplace model.

  • We transformed a bankrupt tenant’s business into a profitable venture for an office asset owner, subsequently selling it for profit. By adopting an 'insights to action' approach, we pinpointed key operational improvements, assisted in re-staffing, and executed a successful operational plan, unlocking substantial new revenue streams, and delivered a valuable exit in under two years.

Shifting Mindsets, Lifting Performance

  • Developed a strategic decision-making framework and executive workshop for a capital-intensive client, reducing the risk of costly investment errors. Grounded in financial theory and custom case studies, our approach enhanced team capabilities, ensuring smarter investment decisions and opportunity identification.

  • Facilitated a transition from a single-product focus to a comprehensive engagement model, sparking customer-driven innovation. Through targeted training and a customer insights strategy, we unlocked a 14% increase in new revenue streams, compensating for declines in the original sales segment.

  • Introduced an unprecedented innovation training program for tech and business consultants, solidifying their status as industry thought leaders. This initiative deepened client relationships and contributed over $25 million in value.

71%

Share of companies that fail to sustain growth across market cycles.

93%

Share of successful companies that consistently update and evolve their strategy.

84%

CEOs who assert innovation is critical in driving growth.

80%

Business models at risk from market turbulence and uncertainty.

Growth: A Non-Negotiable Necessity

Even top companies struggle with growth. 71% of companies lose growth traction across market cycles; many underperform market averages and GDP growth. To succeed, 93% of entrepreneurial companies demand continual adaptation and evolution.

Growth stalls when operational chaos crowds out strategic focus, resources are tied up reacting rather than acting, and cash flow becomes an obstacle rather than an enabler. We unlock growth by addressing four strategic obstacles—blockers, tradeoffs, disciplines, and decisions—to systematically create space for proactive planning, innovation, and execution. We get you headroom to grow and breathing room to regain your footing. 

Innovation: The Heartbeat of Growth 

We are aligned with 84% of CEOs who believe innovation is critical to drive growth and the 75% who make it a priority as important as digitization.

Whether you're looking to improve, iterate, or achieve breakthrough innovation, we assess your ambitions and immediate goals, and focus on high impact products, platforms, and processes that are ready for innovation. For individual innovations, we identify high-probability options and quickly de-risk new ideas to add confidence to new paths. At the organizational level, we excel at setting achievable innovation strategies to reach market leadership, built on an operating model that's right for you and sustainable across time horizons and market environments.

Source: McKinsey, BCG, GIS analysis

How to collaborate with us:

Deliver

Executing strategic plans and robustly testing product insights, we work alongside you to identify growth opportunities, refine concepts, and transform ideas into tangible strategies and successful business cases, all while delivering actionable market insights and scenario analyses to ensure your innovations hit the mark.

Facilitate

Guiding collaborative discussions and strategy alignment, we facilitate growth and innovation strategies, idea development, and strategic planning, ensuring your team is poised to capitalize on business model opportunities and navigate market shifts with a clear understanding of associated risks and rewards.

Anticipate

Leveraging TRENDWISE, our strategic foresight tool, Growth Innovation Strategy transforms uncertainty into clarity and navigates future trends to spotlight growth opportunities and reduce biases. We empower your organization to lead, adapt, and excel, ensuring resilience and strategic agility for enduring success.

Learn how you can leverage TRENDWISE.

Support

As your thought partner and capability builder, we provide strategic advice, hands-on training, and executive education to enhance your and your team’s decision-making and innovation skills, equipping you with practical tools and frameworks to foster a culture of innovation at any scale.

Our Membership Plans offer on-demand access to get started.