Pivot Under Market Pressure

Challenge: With market headwinds negatively affecting growth projections at our financial services client, the leadership team needed to identify new customer segments it could reach and serve, present that plan to the board of directors, and execute the strategy.

Solution:

We prepared the team with market research and facilitated an offsite strategy session that aligned the team around five high-probability sectors and how to access them. The opportunity more closely aligned to the organization’s value proposition, allowing them to offer core products that were more resilient to market uncertainty.

Outcome:

The approach was prepared for the board. Not only did it refill a stagnant pipeline with new projects, it led to an approach that allowed for more frequent wins, gaining sales traction and crating growth momentum.

Reach out for a consultation to strategy@growthinnovationstrategy.com.