Design Sprint: Four-Day Workshop to Turbocharge Innovation
Are you launching a new product or service? Are you anxious about whether it will meet your customers' needs, stand out in the marketplace, and be worth your investment?
A Design Sprint is your starting point. It's a fast-paced, risk-mitigated, and cost-effective innovation catalyst aligning solutions with customer needs while anticipating and overcoming hurdles.
At Growth Innovation Strategy (GIS), we equip businesses to embrace the future with flexible growth strategies and captivating innovations. We provide pragmatic and valuable insights, transforming complexity into actionable steps.
Watch the video here, and read more below:
Companies want two things: To know where to play, and to delight the customers they find there. Learn more on our GIS YouTube channel.
From defining your Beachhead Market in previous videos, we now focus on the RIGHT INNOVATIVE IDEA to captivate that audience. The four-day Design Sprint employed by GIS makes it possible.
Day 1 - Workshop: Kickstart your sprint with role assignments, customer experience mapping, expert interviews, and problem identification. Identify and vote on key "How might we..?" questions, setting the sprint target.
Day 2 - Workshop: Engage in competitor analysis, ideation, and decision-making. Understand how problems are currently solved, sketch solutions, critique, and select the most promising features for YOUR product.
Day 3 - Prototype Development: Construct a prototype using user-friendly tools. Merge elements for a test run, simulating the customer experience with your product.
Day 4 - Testing and Feedback: Test the prototype with prospective customers, collecting and categorizing their feedback. Develop an action plan based on these insights.
The Design Sprint offers a pathway from uncertainty to a product that is tailored to customer needs, unique, and competitive. It prevents wastage by testing prototypes pre-development and provides a structured roadmap for team management. While it doesn't guarantee market success, it significantly elevates your odds through customer-aligned product development, fostering innovation and minimizing risks.
Want to conduct your own Sprint or need our assistance? Contact innovation@growthinnovationstrategy.com.
For further insights into market definition, watch our previous videos.
Remember, while strategy and innovation are largely fundamentals, uniquely applying them is where the real value is created. At GIS, we offer tools and a listening ear, helping you leverage your team's capabilities and ambition. Our aim? Your immediate victory and lasting confidence.
— GIS
