Gathering Innovation Feedback Using "I Like, I Wish, I Wonder"

Feedback is essential to innovation, and the "I Like, I Wish, I Wonder" technique offers a simple, yet powerful method for collecting real-time insights from your team or stakeholders. This approach encourages participants to reflect on their experiences and provide constructive feedback, all while keeping the process fast and effective.

What is "I Like, I Wish, I Wonder"?

"I Like, I Wish, I Wonder" is a reflection tool that allows participants to share feedback by completing three open-ended statements:

  • I Like: What aspects of the experience, product, or idea did they enjoy?

  • I Wish: What improvements or changes do they suggest?

  • I Wonder: What questions or ideas for future exploration do they have?

This structured method makes feedback gathering easy and efficient, whether in a workshop, meeting, or brainstorming session.

Credit: Hyper Island and facilitator.school/templates

Why Use "I Like, I Wish, I Wonder"?

This method is beneficial for several reasons:

  • Versatility: It can be applied in various settings, from product development to team retrospectives.

  • Efficiency: Feedback is gathered quickly without the need for lengthy discussions.

  • Encourages Reflection: It promotes thoughtful, balanced feedback by focusing on both positive aspects and opportunities for improvement.

Example of "I Like, I Wish, I Wonder" in Action

Imagine you're running a two-day strategy workshop. At the end of the first day, you ask participants to complete the statements:

  • I Like: The open discussion and collaboration among the team.

  • I Wish: We had more time for breakout sessions.

  • I Wonder: What the results would be if we applied this strategy to a different market segment?

By gathering this feedback at the halfway point, you can make real-time adjustments and ensure that the second day is even more productive.

How to Use the "I Like, I Wish, I Wonder" Method

  1. Prepare the Exercise

    • Create a template with the three prompts: I Like, I Wish, and I Wonder.

    • Distribute it to participants, either digitally or on paper, to capture their thoughts.

  2. Collect Feedback

    • Ask participants to take a few minutes to reflect and complete each statement.

    • Encourage them to focus on their experiences, offering both praise and constructive feedback.

  3. Review and Discuss

    • Gather the feedback and review it with the group, highlighting patterns or key insights.

    • Use this information to make real-time improvements or to inform future decisions.

Tools and Templates

To make the process even smoother, you can use digital tools like Miro or Mural to gather feedback in real-time, especially in remote or hybrid settings. Templates are available to help structure the feedback process:

  • PDF Template: Download and print for in-person use.

  • Miro or Mural Templates: Ideal for online collaboration and real-time feedback collection.

Best Practices for "I Like, I Wish, I Wonder"

  • Time it right: Use this method at key moments, such as at the end of a workshop or after the launch of a new product feature.

  • Encourage honesty: Create a safe environment where participants feel comfortable sharing their thoughts openly.

  • Take action: Use the feedback to make improvements or guide future steps. Let participants know how their feedback will be used.

Frequently Asked Questions

  1. How can I edit the template?
    Templates are available in PDF, Miro, and Mural formats, which you can edit based on your specific needs.

  2. Can I share the template with others?
    Yes, you can share it with your team or collaborators.

  3. Is it possible to print the template?
    Yes, the PDF version is ready to be printed for in-person use.

  4. Do I need a paid Miro or Mural account?
    You can use the templates on Miro or Mural, and free versions of these platforms may offer basic functionality.

  5. What is the license for the template?
    The template is based on the "I Like, I Wish, I Wonder" method by Hyper Island.

By incorporating the "I Like, I Wish, I Wonder" method into your innovation process, you’ll be able to gather insightful feedback quickly, improve engagement, and ensure that your ideas resonate with the needs of your audience.

Reach out for more at innovation@growthinnovationstrategy.com.

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