Challenge: A publicly-traded global commercial real estate company faced challenges from digital disruptors in their industry. The company's sales force was uncertain how to advise customers and which new technologies and startups to focus on.

Solution: We started a low-cost scouting effort to engage startups in the disruptive space. Our team identified emerging trends, new entrants attacking our client’s value chain, and competing solutions to address customer pain points.

Outcome: Our collaboration allowed the client to learn which pain points were under pressure from new entrants and the range of solutions under development to address them. This led to a focus on potential technologies and startups to watch, and a commercial collaboration. By automating a low-margin part of the business, the client achieved increased efficiency and profitability.

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