Co-Develop an Innovative Offering

Challenge: Our client faced a growing competitive threat and pandemic-related slowdown in core sales. They needed to find a co-development relationship that could increase customer experience and help them stand out in the marketplace.

Solution: To address the challenge, we helped our client co-develop a new-to-the-world product in collaboration with a leading company in an adjacent, hospitality-related industry. The new product addressed an emerging post-COVID business need for some of the most valuable accounts among our client's key customers.

Outcome: The resulting product featured a combined set of capabilities that were difficult to match, representing a new front in the competitive landscape. The co-developed offering allowed both parties to go-to-market much sooner than either could have done on their own, helping our client stay ahead of the competition. The successful collaboration resulted in increased customer experience and revenue for our client, giving them a stronger market position during challenging times.

Reach out for a consultation to strategy@growthinnovationstrategy.com.