Unlocking Group Creativity: Using the 6-3-5 Brainwriting Method
The 6-3-5 Brainwriting method is a structured approach to collaborative idea generation that can help unlock the creative potential of a team. Whether you're trying to solve complex problems, generate innovative solutions, or overcome creative blocks, this method offers an inclusive and democratic way to gather ideas. Here's a step-by-step guide to understand and apply this powerful technique.
What is the 6-3-5 Brainwriting Method?
The 6-3-5 Brainwriting method involves 6 participants, each generating 3 ideas within a 5-minute time frame. Participants then pass their ideas to the next person, who builds on them to create additional ideas. This process is repeated until a broad spectrum of ideas is generated, often leading to unexpected and creative solutions. The method minimizes groupthink and ensures that all voices are heard, making it an ideal tool for innovation.
Why Use the 6-3-5 Brainwriting Method?
The 6-3-5 Brainwriting method offers several advantages:
Equal participation: All participants have an opportunity to contribute without being overshadowed by louder voices.
Encourages diverse thinking: Introverted participants can share their ideas without the pressure of speaking out loud.
Builds upon others' ideas: The iterative process helps participants expand on existing ideas, leading to deeper insights and more creative solutions.
Quick idea generation: The method is efficient, allowing for a large volume of ideas in a short time.
When to Use the 6-3-5 Brainwriting Method?
This technique is particularly useful in the following situations:
Complex problem-solving: When faced with challenges that require creative and diverse thinking.
Early-stage planning: Ideal for the beginning phases of project or product development.
Breaking a creative rut: When your team needs a fresh approach to move forward.
Avoiding groupthink: Encourages independent thinking before group discussions.
Users generate ideas ...
... the ideas are passed to the next participant and elaborated on ...
... ideas are clustered ...
... clustered ideas are categorized thematically.
How to Use the 6-3-5 Brainwriting Method (In-Person)
Assemble a group: Ideally, 6 participants.
Define the problem: Present a clear question or problem statement.
Set the timer: Each participant gets 5 minutes to write down 3 ideas.
Idea exchange: After 5 minutes, participants pass their ideas to the next person, who builds on them.
Repeat the process: Continue until all participants have contributed to each worksheet.
Review and discuss: Categorize and evaluate the ideas for further discussion or development.
Using 6-3-5 Brainwriting in Remote or Hybrid Settings
For virtual teams, the 6-3-5 method can be adapted using online collaboration tools. Here's how:
Choose an online whiteboard tool: Platforms like Miro or Collaboard allow real-time collaboration and idea exchange.
Prepare the whiteboard: Set up a grid with 6 rows and enough columns for idea iterations.
Distribute access: Ensure all participants can access the whiteboard.
Conduct the session: Each participant writes their 3 ideas in the designated row within the 5-minute time frame, then builds on others’ ideas in subsequent rounds.
Review and discuss: Use video conferencing to discuss, refine, and vote on the best ideas.
Tips for a Smooth Brainwriting Session
Assign a facilitator: The facilitator keeps the session on track, answers questions, and manages time.
Use a shared timer: Ensure everyone follows the same 5-minute intervals.
Vote on ideas: After the session, use a voting feature to prioritize ideas for further action.
Frequently Asked Questions
Can you use fewer or more than six participants? Yes, the method is flexible and can be adapted for different group sizes, while maintaining the same process of idea generation and passing.
What if someone can’t come up with three ideas? It’s fine to pass the worksheet with fewer ideas. The method aims to inspire creativity, not enforce strict rules.
How do you ensure idea quality? Initially, focus on quantity. Idea refinement comes later when the group reviews and prioritizes the ideas.
By following these steps and best practices, the 6-3-5 Brainwriting method can become a vital tool for boosting creativity, ensuring inclusive participation, and solving problems in innovative ways. Whether in-person or virtual, this method helps teams explore diverse perspectives and generate actionable insights.
Reach out for more at innovation@growthinnovationstrategy.com.
