Even the most successful companies can misstep in their innovation efforts. Despite access to vast resources, brands like Google, Coca-Cola, and Boeing have stumbled into traps so common we might call them the "Eleven Deadly Sins" of innovation. Resarch shows these repeating pitfalls come not from a lack of creativity, but from poor judgment, misaligned strategies, and unchecked assumptions.

Still using SWOT? Today’s strategies need more than just a simple look at what’s happening inside and outside a business. The world is connected and constantly changing. We need tools that look at what makes a company strong, how it can adapt to change, and how people’s decisions shape success. We also think about how laws, cultures, and global trends affect a company’s edge over competitors.

What's under the hood of an Innovation Engine? To sustain innovation, companies must master three capabilities—Discovery, Incubation, and Acceleration (DNA). Discovery involves identifying customer needs for quick, incremental improvements. Incubation de-risks ideas by testing key assumptions, while Acceleration scales validated innovations to market. This process must be managed across three time horizons: immediate (Horizon 1), near-term (Horizon 2), and long-term (Horizon 3). Effective portfolio management and stakeholder governance are essential for sustaining a dynamic innovation system that continuously delivers value.

The business world isn’t static, and your strategy lens shouldn't be, either. Leaders like Satya Nadella, Mary Barra, Andy Jassy, and Sundar Pichai exemplify this approach, proactively navigating their companies through uncharted territories. They’re not just reacting—they’re shaping the future by pivoting, innovating, and evolving before the current curve peaks. The key takeaway? Don’t cling to what works now; build the next curve before the current one flattens out. It’s time to embrace dynamic strategy.

We live in an era of rapid change. The rules of yesterday might not be as relevant today, and the game constantly evolves. Thus, a question every leader and entrepreneur must ask themselves is: How do we stay ahead?

Are you contemplating launching a new product or service? Are you anxious about whether it will meet your customers' needs, stand out in the marketplace, and be worth your investment? A Design Sprint is your answer. It's a fast-paced, risk-mitigated, and cost-effective innovation catalyst aligning solutions with customer needs while anticipating and overcoming hurdles.

Are you a startup or an established business wondering how to target the best potential customers for your products or services? It's time to unlock the secret to understanding who your best customer could be, how to prioritize them, and how to set yourself apart from competitors.

Discover industries most at risk from disruption with Growth Innovation Strategy's guide. Utilize AI-enabled TRENDWISE tool to stress-test strategies and navigate uncertainty. Leverage scenario planning and insights to stay agile, mitigate risks, and seize opportunities. Get your free copy by emailing strategy@growthinnovationstrategy.com.

We explore how innovators can optimize claims handling through process analysis and Insurtech companies. We also look at the future of the insurance industry and its potential disruption based on Growth Innovation Service's TRENDWISE Disruption Index. Read on to learn more.

Which ROI levers exist for innovation? What moves the needle most? Address risk aversion and budget constraints. Learn about establishing Return on Innovation (ROI) metrics, key levers for innovation success, and the importance of forward-looking measurements. Discover how to enhance your innovation process and drive growth. Embrace ROI for strategic innovation and lead your company forward.

Survey reveals five critical questions associated with perceived innovation success, suggesting a comprehensive end-to-end process is key to performance. However, companies tend to overestimate their innovation capabilities, with a 13% disparity between understanding strategic outcomes and assessing the maturity of required capabilities. Companies feel strongest at strategy formulation and weakest in transitioning ideas to market, highlighting potential areas for improvement in the innovation lifecycle